Founder, Product Designer
2013-present
Seattle, WA
Koeppel Design
Koeppel Design is a nationally recognized product design studio that makes essential tools for vinyl record collectors.
Koeppel Design is a DTC e-commerce brand offering a line of physical products to help organize, protect and maintain physical media collections- primarily vinyl records and other recorded sound media. The product line has had 26+ product launches in the last decade with three distinct revenue streams: ready-to-ship products, custom design services and a wholesale line available at select retailers across the US and worldwide.
For the last twelve years I have designed and overseen all aspects of the studio. As the sole managing member, I have grown this business year over year with a loyal customer base across the US. With a niche line of high end and handcrafted products I have developed a strong following and unique position in the market.
My products are used within some of the most enviable public and private collections around the US and world. I've had the pleasure of working with a variety of brand partners including Ghostly, Urban Outfitters, Huckberry, Third Man Records, Vinyl Me Please and a selection of record labels, studios and record stores.
Graphic Designer, Principal
2011-2013
San Francisco, CA
Koeppel Design Studio
Koeppel Design Studio was a one-person graphic design studio with a focus on female-founded small businesses and entrepreneurs. Projects included logo design, branding, print identity, vector illustration and packaging design.
My clients ranged from health and wellness practitioners, tech startups, record labels, entrepreneurs, vintage curators and creative businesses.
Designer, Community Organizer
2011-2012
San Francisco, CA
Skill Exchange
Skill Exchange was a community-based workshop series with over 50+ workshops, popups and events to inspire my San Francisco community to use their hands, and revalue hand making skills through communal sharing.
As handcrafting skills are too often undervalued and under practiced-- Skill Exchange sought to encourage self-reliance through social skill exchange by bringing together enthusiastic makers and teachers to share their passion and craft with our communities. I developed a repeatable framework to host low-cost community workshops. Workshops ranged in size and subject based on community input - from cheese making to knife sharpening, deboning a fish to rewiring lamps. I developed partnerships with local businesses, StorefrontLab, California Academy of Sciences to host our events, and created a network of volunteers and teachers- including professionals, hobbyists and skilled artisans. Teachers and makers donated their time and enthusiasm, and in turn took classes and learned from other makers.
An essential component of Skill Exchange was the commitment to free or low cost events, to better encourage opportunities for repeat and regular attendance from a wide range of ages. I developed a playful and inviting photographic poster language, and promoted all events with physical and digital posters in community spaces and online.
This event series was a direct outcome of my graduate thesis work at California College of the Arts. My MFA design thesis work explored creating opportunities for exchange and the revaluation of hand making skills through social exchange all with a simple mission: teach, share and learn new and traditional hand making skills in a fun, social setting.
