Amy Griffith, of Embrace Health & Nutrition is a Bay Area Personal Nutritionist and Health Coach, whose passion for her work is apparent in everything that she does.  Amy needed a flexible and stylish logo and identity system that could grow with her business. I developed the visual language of the Embrace brand by pulling inspiration from nature, local farmer's markets and vibrant colors of fresh and raw foods. The Embrace logo uses a splash of bright color, drawn from a natural palette, with hand drawn lettering. We wanted Amy's enthusiasm for healthy living to be a strong guide for the overall vision of her website with a natural, clean feel. This project included logo design, web design, recipe cards and a number of collateral print projects.


Design role: Creative direction, logo design, web design